Step-by-Step Guide To Private Label Softphones

You run a VoIP service, or maybe a call center business, and every time your clients make a call, they see someone else’s logo on the softphone.

That’s lost branding opportunity.

If you're serious about growth, it's time to consider a private label softphone—a communication app branded completely under your name. No third-party logos, no outside branding. Just your business, your look, your rules.

In this guide, we’ll walk you through how to get started with private label softphones, in simple steps even non-techies can understand. Let’s go!

What Is a Private Label Softphone?

A private label softphone is a voice calling app (like a mobile or desktop dialer) that’s built by someone else—but fully branded and customized to look like your own product.

You get to:

Add your logo and colors

Customize features

Integrate with your systems (like CRM or billing)

Offer it to your users as if you built it from scratch

This is especially powerful for VoIP providers, cloud call centers, or startups that want to look big from day one—without spending a fortune on development.

Step-by-Step: How to Set Up Your Private Label Softphone

Step 1: Choose a Softphone Provider

There are many companies offering white-label or private label VoIP softphones. Look for one that:

Supports iOS, Android, Windows, and Mac

Offers VoIP encryption and security

Allows CRM and cloud PBX integration

Supports cloud-hosted call center environments

Tip: If you already run a SIP-based or cloud PBX system, make sure the softphone supports your backend infrastructure.

Step 2: Pick Your Features

Modern softphones can do more than just voice calls. You can choose:

Call hold, transfer, and recording

Video calling

Chat and messaging

Voicemail-to-email

Auto-provisioning

Multi-language support

Cloud-hosted call center integration

Remember, you don’t need all the features—just the ones that fit your business model.

Step 3: Customize Branding

Now the fun part: making the app yours!

Upload your logo and icon

Choose your brand colors and fonts

Customize welcome screens and menus

Add your support or contact info

Just like switching from on-premise call centers to cloud-based solutions, this gives your communication setup a more modern, brand-aligned experience.

Step 4: Add Integrations (Optional but Powerful)

Want to go further? Connect your private label softphone to:

Your CRM (e.g., Zoho, Vtiger, Salesforce)

Billing platform

SMS gateway

Hosted PBX or cloud-based call center backend

This step takes your tool from "just a dialer" to a smart communication hub.

Step 5: Test & Launch

Before rolling it out to customers or agents, test the softphone thoroughly:

Make internal calls

Check voice quality, echo cancellation, and video

Ensure all features (like call hold/transfer) work

Test push notifications on mobile devices

Once you're satisfied, you’re ready to launch it to your users!

Real-Life Example: A Small VoIP Startup Scales Fast

A small VoIP reseller from Pune used to offer third-party softphones to customers. But users were confused about the branding—and trust was low.

After switching to a private label softphone:

Customers saw their brand on every call

Support tickets dropped (no more “who made this app?” questions)

Sales increased by 35% thanks to better user experience

Why Private Label Softphones Make Sense Today

Just like businesses are choosing cloud-based call centers over on-premise systems, private label softphones offer:

Final Thoughts: Ready to Take Control?

If you’re tired of promoting someone else’s app or want to offer a sleek, branded calling solution to your users or team, a private label softphone is the way to go.

It’s flexible, affordable, and scales perfectly with cloud-based call center environments. Whether you’re a VoIP startup, a remote team, or a support service provider—this is your next smart move.